Business mode of service-oriented manufacturing enterprise based on value-added service
-
摘要: 针对服务经济大背景下制造业由生产型向服务型转型的问题, 研究了增值服务与服务型制造业的关系。分析了服务型汽车制造业的增值服务类型, 提出了汽车制造业增值服务的开发模型和基于增值服务的商业模式, 从业务模式、交易模式和定价模式3方面研究了陕汽集团服务型制造的商业模式。研究结果表明: 传统汽车制造企业通过整合社会资源或者发展增值服务, 可构建平台化的商业模式, 并依托产品与增值服务的组合形成整体解决方案, 为企业创造新的竞争优势, 加速传统汽车制造企业的转型。Abstract: Aiming at the transformation problem of manufacturing industry from production manufacturing to service-oriented manufacturing under the background of service economy, the relation between value-added service and service-oriented manufacturing industry was researched.The types of value-added services for service-oriented automobile manufacturing industry were analyzed, the development models of value-added services and business mode based on valueadded service for automobile manufacturing industry were proposed, and the business mode of service-oriented manufacturing for Shaanxi Automobile Group Co., Ltd.was researched from three aspects such as transaction mode, trade mode and pricing mode.Research result indicates that through intergrating social resources or developing value-added services, traditional automobile manufacturing enterprise can build platform business mode and form the total solution based on the combination of production and value-added service, can create new competitive advantage, and can accelerate the transformation process from traditional automobile manufacturing enterprise to service-oriented manufacturing enterprise.
-
[1] IVANKA V K, BART V L. Servitization: disentangling the impact of service business model innovation on manufacturing firm performance[J]. Journal of Operations Management, 2013, 31 (4): 169-180. doi: 10.1016/j.jom.2013.02.001 [2] ERIK S, ANNA O R, TOMOHIKO S. From component to system solution supplier: strategic warranty management as a key to efficient integrated product/service engineering[J]. CIRP Journal of Manufacturing Science and Technology, 2010, 3 (2): 183-191. [3] COOK M, GOTTBERG A, ANGUS A, et al. Receptivity to the production of product service systems in the UK construction and manufacturing sectors: a comparative analysis[J]. Journal of Cleaner Production, 2012, 20 (1): 61-70. doi: 10.1016/j.jclepro.2011.07.012 [4] ADEOGUN O, TIWARI A, ALOCK J R. Informatics-based product-service systems for point-of-care devices[J]. CIRP Journal of Manufacturing Science and Technology, 2010, 3 (2): 107-115. doi: 10.1016/j.cirpj.2010.04.006 [5] EVANDRO L S T, BENNY T, SADEK C A A. A novel framework to link prognostics and health management and product-service systems using online simulation[J]. Computer in Industry, 2012, 63 (7): 669-679. doi: 10.1016/j.compind.2012.03.004 [6] KANG M J, WIMMER R. Product service systems as systemic cures for obese consumption and production[J]. Journal of Cleaner Production, 2008, 16 (11): 1146-1152. doi: 10.1016/j.jclepro.2007.08.009 [7] KATRIN B. Product-service systems for office furniture: barriers and opportunities on the European market[J]. Journal of Cleaner Production, 2005, 13 (10/11): 1083-1094. [8] OKSANA M, CARL D, NICHOLAS J. A new business model for baby prams based on leasing and product remanufacturing[J]. Journal of Cleaner Production, 2006, 14 (12): 1509-1518. [9] WILLIAMS A. Product service systems in the automobile industry: contribution to system innovation[J]. Journal of Cleaner Production, 2007, 15 (10): 1093-1103. [10] WILLIAMS A. Product-service systems in the automotive industry: the case of micro-factory retailing[J]. Journal of Cleaner Production, 2006, 14 (2): 172-184. doi: 10.1016/j.jclepro.2004.09.003 [11] 汪应洛. 推进服务型制造: 优化我国产业结构调整的战略思考[J]. 西安交通大学学报: 社会科学版, 2010, 30 (2): 26-31, 40. doi: 10.3969/j.issn.1008-245X.2010.02.005WANG Ying-luo. Boosting service-type manufacturing—a strategic consideration on optimizing the adjustment of China's industrial structure[J]. Journal of Xi'an Jiaotong University: Social Sciences, 2010, 30 (2): 26-31, 40. (in Chinese). doi: 10.3969/j.issn.1008-245X.2010.02.005 [12] 李刚, 孙林岩, 李健. 服务型制造的起源、概念和价值创造机理[J]. 科技进步与对策, 2009, 26 (13): 68-72. https://www.cnki.com.cn/Article/CJFDTOTAL-KJJB200913023.htmLI Gang, SUN Lin-yan, LI Jian. Origin, conception and value creation of service-embedded manufacturing[J]. Science and Technology Progress and Policy, 2009, 26 (13): 68-72. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-KJJB200913023.htm [13] 蔺雷, 吴贵生. 制造业的服务增强研究: 起源、现状与发展[J]. 科研管理, 2006, 27 (1): 91-99. doi: 10.3969/j.issn.1000-2995.2006.01.015LIN Lei, WU Gui-sheng. Review on service-enhancement of manufacturing firms[J]. Science Research Management, 2006, 27 (1): 91-99. (in Chinese). doi: 10.3969/j.issn.1000-2995.2006.01.015 [14] 刘平. 基于产品服务的制造企业战略选择[J]. 江西社会科学, 2006 (1): 138-140. doi: 10.3969/j.issn.1004-518X.2006.01.030LIU Ping. Strategy choosing of manufacturing enterprises based on the product-service[J]. Jiangxi Social Sciences, 2006 (1): 138-140. (in Chinese). doi: 10.3969/j.issn.1004-518X.2006.01.030 [15] 安筱鹏. 制造业服务化的路线图[J]. 中国信息界, 2010 (5): 18-21. doi: 10.3969/j.issn.1671-3370.2010.05.003AN You-peng. Roadmap of servitization for manufacturing industry[J]. China Information Times, 2010 (5): 18-21. (in Chinese). doi: 10.3969/j.issn.1671-3370.2010.05.003 [16] 孙林岩, 李刚, 江志斌, 等. 21世纪的先进制造模式——服务型制造[J]. 中国机械工程, 2007, 18 (19): 2307-2312. doi: 10.3321/j.issn:1004-132x.2007.19.010SUN Lin-yan, LI Gang, JIANG Zhi-bin, et al. Serviceembedded manufacturing: advanced manufacturing paradigm in 21st century[J]. China Mechanical Engineering, 2007, 18 (19): 2307-2312. (in Chinese). doi: 10.3321/j.issn:1004-132x.2007.19.010 [17] 李刚, 孙林岩, 高杰. 服务型制造模式的体系结构与实施模式研究[J]. 科技进步与对策, 2010, 27 (7): 45-50. https://www.cnki.com.cn/Article/CJFDTOTAL-KJJB201007013.htmLI Gang, SUN Lin-yan, GAO Jie. Architecture and implementation of service-embedded manufacturing[J]. Science and Technology Progress and Policy, 2010, 27 (7): 45-50. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-KJJB201007013.htm [18] 周国华, 王岩岩. 服务型制造模式研究[J]. 技术经济, 2009, 28 (2): 37-40, 128. https://www.cnki.com.cn/Article/CJFDTOTAL-JSJI200902011.htmZHOU Guo-hua, WANG Yan-yan. Research on serviceoriented manufacturing model[J]. Technology Economics, 2009, 28 (2): 37-40, 128. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-JSJI200902011.htm [19] 冯泰文, 孙林岩, 何哲, 等. 制造与服务的融合: 服务型制造[J]. 科学学研究, 2009, 27 (6): 837-845. https://www.cnki.com.cn/Article/CJFDTOTAL-KXYJ200906007.htmFENG Tai-wen, SUN Lin-yan, HE Zhe, et al. The convergence of service and manufacturing: service-embedded manufacturing paradigm[J]. Studies in Science of Science, 2009, 27 (6): 837-845. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-KXYJ200906007.htm [20] 林文进, 江志斌, 李娜. 服务型制造理论研究综述[J]. 工业工程与管理, 2009, 14 (6): 1-6, 32. https://www.cnki.com.cn/Article/CJFDTOTAL-GYGC200906002.htmLIN Wen-jin, JIANG Zhi-bin, LI Na. A survey on the research of service-oriented manufacturing[J]. Industrial Engineering and Management, 2009, 14 (6): 1-6, 32. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-GYGC200906002.htm [21] 李春林, 李丽华. 我国制造企业向服务型制造管理模式的转变问题研究[J]. 黑龙江工程学院学报: 自然科学版, 2012, 26 (3): 64-68. https://www.cnki.com.cn/Article/CJFDTOTAL-JTGZ201203019.htmLI Chun-lin, LI Li-hua. Research of China's manufacturing enterprises shift to service manufacturing management[J]. Journal of Heilongjiang Institute of Technology, 2012, 26 (3): 64-68. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-JTGZ201203019.htm [22] 林建宗. 服务型制造及其信息化基本框架的构建[J]. 厦门理工学院学报, 2010, 18 (2): 42-46. https://www.cnki.com.cn/Article/CJFDTOTAL-LGZY201002012.htmLIN Jian-zong. Service-oriented manufacturing and the construction of basic frame work for information[J]. Journal of Xiamen University of Technology, 2010, 18 (2): 42-46. (in Chinese). https://www.cnki.com.cn/Article/CJFDTOTAL-LGZY201002012.htm -
下载:
点击查看大图
图(3)
计量
- 文章访问数: 470
- HTML全文浏览量: 101
- PDF下载量: 984
- 被引次数: 0
