Business mode of service-oriented manufacturing enterprise based on value-added service
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摘要: 针对服务经济大背景下制造业由生产型向服务型转型的问题, 研究了增值服务与服务型制造业的关系。分析了服务型汽车制造业的增值服务类型, 提出了汽车制造业增值服务的开发模型和基于增值服务的商业模式, 从业务模式、交易模式和定价模式3方面研究了陕汽集团服务型制造的商业模式。研究结果表明: 传统汽车制造企业通过整合社会资源或者发展增值服务, 可构建平台化的商业模式, 并依托产品与增值服务的组合形成整体解决方案, 为企业创造新的竞争优势, 加速传统汽车制造企业的转型。Abstract: Aiming at the transformation problem of manufacturing industry from production manufacturing to service-oriented manufacturing under the background of service economy, the relation between value-added service and service-oriented manufacturing industry was researched.The types of value-added services for service-oriented automobile manufacturing industry were analyzed, the development models of value-added services and business mode based on valueadded service for automobile manufacturing industry were proposed, and the business mode of service-oriented manufacturing for Shaanxi Automobile Group Co., Ltd.was researched from three aspects such as transaction mode, trade mode and pricing mode.Research result indicates that through intergrating social resources or developing value-added services, traditional automobile manufacturing enterprise can build platform business mode and form the total solution based on the combination of production and value-added service, can create new competitive advantage, and can accelerate the transformation process from traditional automobile manufacturing enterprise to service-oriented manufacturing enterprise.
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