Selection game model of air service provider based on corporate social responsibility
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摘要: 提出了企业社会责任的概念, 界定了航空服务商社会责任履行水平与履行力度。将供应链核心企业与航空服务商的博弈情形分为4种, 构建了基于企业社会责任的航空服务商选择博弈模型, 计算了供应链核心企业的长、短期合作的临界合作意愿与航空服务商的长、短期合作的临界履行概率, 分析了企业社会责任履行水平与航空服务商选择之间的关系。分析结果表明: 当航空服务商社会责任履行水平为0.5时, 供应链核心企业要求普通航空服务商社会责任的履行概率大于40%, 要求战略航空服务商社会责任的履行概率大于80%;当供应链核心企业的合作意愿大于41.67%时, 普通航空服务商就会积极履行企业社会责任, 当供应链核心企业的合作意愿大于83.33%时, 战略航空服务商才会积极履行企业社会责任; 当航空服务商的社会责任履行水平分别为0.1、0.2、0.3、0.4、0.5、0.6、0.7、0.8、0.9时, 供应链核心企业要求战略航空服务商的社会责任履行概率依次大于94.6%、90.0%、86.2%、82.6%、80.0%、77.5%、75.3%、73.3%、71.6%。与传统的方法相比, 提出的模型不仅能够明确普通航空服务商与战略航空服务商的不同具体要求, 而且揭示了企业社会责任履行水平与战略航空服务商选择之间的实质关系。Abstract: The concept of corporate social responsibility was proposed, and the performance level and performance strength of corporate social responsibility for air service provider were redefined.The game case between the core enterprise of supply chain and air service provider was divided into four types, and the selection game model of air service provider based on corporate social responsibility was set up.The critical cooperation intentions of short-term cooperation and longterm cooperation for the core enterprise of supply chain and the critical performance probabilities of short-term cooperation and long-term cooperation for air service provider were calculated, and the relationship between the performance level of corporate social responsibility and the selection of air service provider was analyzed.Analysis result shows that when the performance level ofcorporate social responsibility for air service provider is 0.5, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for general air service provider should be over 40%, and the performance probability of corporate social responsibility for strategic air service provider should be over 80%.When the cooperation intention of core enterprise for supply chain is over 41.67%, the general air service provider will actively perform the corporate social responsibility, but only when the cooperation intention is over 83.33%, the strategic air service provider will actively perform the corporate social responsibility.When the performance level of corporate social responsibility for air service provider is 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9 respectively, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for strategic air service provider should be over 94.6%, 90.0%, 86.2%, 82.6%, 80.0%, 77.5%, 75.3%, 73.3%, 71.6% respectively.Compared with the traditional method, the proposed model not only defines the specific requirements between general air service provider and strategic air service provider, but also reveals the essential relationship between the performance level of corporate social responsibility and the selection of strategic air service provider.
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图 8 企业社会责任履行力度与合作类型的关系
Figure 8. Relation between performace strength of corporate social responsibility and cooperation type
图 9 合作意愿与企业社会责任履行力度的关系
Figure 9. Relation between cooperation intention and performance strength of corporate social responsibility
图 10 战略航空服务商的企业社会责任履行力度
Figure 10. Performance strength of corporate social responsibility fo strategic air service provider
图 11 传统方法下航空服务商的企业社会责任履行力度
Figure 11. Performance strength of corporate social responsibility for air service provider for traditional method
表 1 博弈情形
Table 1. Game cases
表 2 优化结果对比
Table 2. Comparison of optimization results
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