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WANG Gui-hua, LI Nan. Selection game model of air service provider based on corporate social responsibility[J]. Journal of Traffic and Transportation Engineering, 2015, 15(2): 90-99. doi: 10.19818/j.cnki.1671-1637.2015.02.010
Citation: WANG Gui-hua, LI Nan. Selection game model of air service provider based on corporate social responsibility[J]. Journal of Traffic and Transportation Engineering, 2015, 15(2): 90-99. doi: 10.19818/j.cnki.1671-1637.2015.02.010
shu

Selection game model of air service provider based on corporate social responsibility

doi: 10.19818/j.cnki.1671-1637.2015.02.010
  • 1.

    School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, Jiangsu, China

  • 2.

    School of Commerce and Logistics, Jiangsu Vocational and Technical Institute of Economics and Commerce, Nanjing 211168, Jiangsu, China

More Information
  • Author Bio:

    WANG Gui-hua(1976-), female, associate professor, doctoral student, +86-25-52710785, wghwuliu@163.com

    LI Nan(1956-), female, professor, +86-25-84893751, lincnj01@163.com

  • Received Date: 2014-12-18
  • Publish Date: 2015-02-25
    Abstract
  • The concept of corporate social responsibility was proposed, and the performance level and performance strength of corporate social responsibility for air service provider were redefined.The game case between the core enterprise of supply chain and air service provider was divided into four types, and the selection game model of air service provider based on corporate social responsibility was set up.The critical cooperation intentions of short-term cooperation and longterm cooperation for the core enterprise of supply chain and the critical performance probabilities of short-term cooperation and long-term cooperation for air service provider were calculated, and the relationship between the performance level of corporate social responsibility and the selection of air service provider was analyzed.Analysis result shows that when the performance level ofcorporate social responsibility for air service provider is 0.5, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for general air service provider should be over 40%, and the performance probability of corporate social responsibility for strategic air service provider should be over 80%.When the cooperation intention of core enterprise for supply chain is over 41.67%, the general air service provider will actively perform the corporate social responsibility, but only when the cooperation intention is over 83.33%, the strategic air service provider will actively perform the corporate social responsibility.When the performance level of corporate social responsibility for air service provider is 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9 respectively, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for strategic air service provider should be over 94.6%, 90.0%, 86.2%, 82.6%, 80.0%, 77.5%, 75.3%, 73.3%, 71.6% respectively.Compared with the traditional method, the proposed model not only defines the specific requirements between general air service provider and strategic air service provider, but also reveals the essential relationship between the performance level of corporate social responsibility and the selection of strategic air service provider.

     

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