YU Shu-nan, YANG Zhong-zhen, CHEN Kang, ZHANG Wei, YAO Yuan-yuan. Differential pricing decision-making on spot space under dynamic game of air freight transport companies[J]. Journal of Traffic and Transportation Engineering, 2019, 19(5): 162-169. doi: 10.19818/j.cnki.1671-1637.2019.05.016
Citation: YU Shu-nan, YANG Zhong-zhen, CHEN Kang, ZHANG Wei, YAO Yuan-yuan. Differential pricing decision-making on spot space under dynamic game of air freight transport companies[J]. Journal of Traffic and Transportation Engineering, 2019, 19(5): 162-169. doi: 10.19818/j.cnki.1671-1637.2019.05.016

Differential pricing decision-making on spot space under dynamic game of air freight transport companies

doi: 10.19818/j.cnki.1671-1637.2019.05.016
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  • Author Bio:

    YU Shu-nan(1989-), male, lecturer, PhD, yushunan@dlmu.edu.cn

  • Received Date: 2019-05-17
  • Publish Date: 2019-10-25
  • In order to study the differential pricing decision-making problem of two air freight transport companies on the same air route, the space pricings of two companies at each sale stage were determined by building a dynamic game pricing model. Dalian Airport and China Southern Airlines on the Dalian-Guangzhou air route were selected to analyze the space pricing and revenue in spot market. Analysis result shows that when the two companies adopt the differential pricing mode, the prices at stages 1-4, 5-6, 7-10, and 11 are 9.7, 12.6, 13.6 and 15.2 yuan·kg-1, respectively. When the two companies adopt the single pricing mode, the prices at each stage are 12.1 yuan·kg-1. Therefore, under the dynamic game pricing mode, no matter the differential pricing mode or single pricing mode is adopted, the prices of the two companies at each sale period are completely the same. When the two companies adopt the differential pricing mode and single pricing mode, respectively, the revenues at all stages are 50 928 and 49 519 yuan, respectively, which indicates that in the spot market, adopting the differential pricing mode to sell spaces will make more revenue than adopting the single pricing mode. When the ratio between the levels of the booking demands influenced by own pricing and opponent's pricing is 1.5, 2.0 and 2.5, respectively, the space prices of the two companies in each period decrease gradually, which indicates that the closer the impact of the pricing of the two companies on the booking demands is, the more the room for increasing space prices for the two companies is, and the more the revenues are.

     

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