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ZHOU Hong, XU Li. Application of artificial neural network in airline customer segmentation[J]. Journal of Traffic and Transportation Engineering, 2003, 3(4): 78-81.
Citation: ZHOU Hong, XU Li. Application of artificial neural network in airline customer segmentation[J]. Journal of Traffic and Transportation Engineering, 2003, 3(4): 78-81.
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Application of artificial neural network in airline customer segmentation

  • School of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

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  • Author Bio:

    ZHOU Hong(1977-), female, graduate student, 86-25-4895388, zhouhong.nuaa.ca@163.com

  • Received Date: 2003-03-21
  • Publish Date: 2003-04-25
    Abstract
  • The segmentation of airlines passengers based on mileage can not reflect passengers characteristics. The model that can show passengers value was developed. In this model an artificial neural network was applied to give a topological maps, with the maps, the data that can indicate passengers value was collected. An example proves that the accuracy to seperate passengers by their value with this model is 90. 8%.

     

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    • References(8)
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    TIAN Jing. Preferential treatment to frequent flyer builds loy-alty[J]. China Civil Aviation, 2001, 1(6): 29-31. (in Chinese) https://www.cnki.com.cn/Article/CJFDTOTAL-MHJJ200106010.htm
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