Volume 3 Issue 4
. 
Turn off MathJax
Article Contents
Article Navigation >  Journal of Traffic and Transportation Engineering  > 2003  >  3(4): 78-81
ZHOU Hong, XU Li. Application of artificial neural network in airline customer segmentation[J]. Journal of Traffic and Transportation Engineering, 2003, 3(4): 78-81.
Citation: ZHOU Hong, XU Li. Application of artificial neural network in airline customer segmentation[J]. Journal of Traffic and Transportation Engineering, 2003, 3(4): 78-81.
shu

Application of artificial neural network in airline customer segmentation

  • School of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

More Information
  • Author Bio:

    ZHOU Hong(1977-), female, graduate student, 86-25-4895388, zhouhong.nuaa.ca@163.com

  • Received Date: 2003-03-21
  • Publish Date: 2003-04-25
    Abstract
  • The segmentation of airlines passengers based on mileage can not reflect passengers characteristics. The model that can show passengers value was developed. In this model an artificial neural network was applied to give a topological maps, with the maps, the data that can indicate passengers value was collected. An example proves that the accuracy to seperate passengers by their value with this model is 90. 8%.

     

    • FullText(HTML)
  • loading
    • References(8)
  • [1]
    田静. 常客优惠筑就忠诚[J]. 中国民用航空, 2001, 1(6): 29-31. https://www.cnki.com.cn/Article/CJFDTOTAL-MHJJ200106010.htm

    TIAN Jing. Preferential treatment to frequent flyer builds loy-alty[J]. China Civil Aviation, 2001, 1(6): 29-31. (in Chinese) https://www.cnki.com.cn/Article/CJFDTOTAL-MHJJ200106010.htm
    [2]
    黄德双. 神经网络模式识别系统理论[M]. 北京: 电子工业出版社, 1996.
    [3]
    Simon Haykin. Neural Networks: A Comprehensive Founda-tion[M]. 北京: 清华大学出版社, 2001.
    [4]
    Kohonen T. Self-Organization and Associative Memory[M]. New York: Springer-Verlag Berlin Heidelberg, 1989.
    [5]
    Berry M, Lindoff G. Data Mining Techniques for Marketing, Sale and Customer Support[M]. John Wiley and Sons, 1997.
    [6]
    飞思科技产品研发中心. Matlab 6. 5辅助神经网络分析与设计[M]. 北京: 电子工业出版社, 2003.
    [7]
    Kohonen T. Self-Organizing Map[M]. Berlin: Springer-Verlag, 1995.
    [8]
    Siemon H P. Kohonen's self-organizing feature maps for ex-ploratory data analysis[A]. INNC'90, International Neural Network Conference[C]. Dordrecht, Netherlands, 1990.
    • Relative Articles
    • Supplements(0)
    • Cited By
  • 加载中

Catalog

    通讯作者: 陈斌, bchen63@163.com
    • 1. 

      沈阳化工大学材料科学与工程学院 沈阳 110142

    1. 本站搜索
    2. 百度学术搜索
    3. 万方数据库搜索
    4. CNKI搜索
    Get Citation
    PDF
    XML

    Article Metrics

    Article views (238) PDF downloads(235) Cited by()
    Proportional views
    Related

    Copyright《Journal of Traffic and Transportation Engineering》编辑部陕ICP备05001904号-1

    Address ：Editorial Department of Journal of Traffic and Transportation Engineering, Chang 'an University, Middle Section of South Second Ring Road, Xi 'an, Shaanxi（710064） Tel：029-82334388 Email：jygc@chd.edu.cn

    All visit:Today's visit:

    Supported by: Beijing Renhe Information Technology Co. Ltd    

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return