FENG Xue-jun, YAN Yi-xin. Strategy choice of port logistics enterprises in price war[J]. Journal of Traffic and Transportation Engineering, 2005, 5(2): 113-116.
Citation: FENG Xue-jun, YAN Yi-xin. Strategy choice of port logistics enterprises in price war[J]. Journal of Traffic and Transportation Engineering, 2005, 5(2): 113-116.

Strategy choice of port logistics enterprises in price war

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  • Author Bio:

    Feng Xue-jun(1975-), male, doctoral student, 86-25-86689951, fengxuejun98@163.com

  • Received Date: 2004-08-10
  • Publish Date: 2005-06-25
  • Price war has become one of major threats to the development of regional port logistics enterprises, the selection of strategy to deal with or avoid the threat has been focused on by port logistics enterprises. Bertrand oligopoly model was applied to analyze the benefit of establishing port logistics enterprise alliance, a series of payoff matrices were formulated to study the strategy choice of port logistics enterprises in price war. It is pointed that the regional port logistics strategic alliance, guided by differentiation strategy for development in non-price competition, is an efficient way for enterprises to meet the challenge, achieve optimal competition, promote the sustainable development of port logistics industry and benefit the regional economy.

     

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