Choice behaviour model and influencing factor analysis of travel destination for rural resident

YANG Qi; YANG Yun-feng; YUAN Hua-zhi; FENG Zhong-xiang; CI Yu-sheng

Volume 13 Issue 5

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YANG Qi, YANG Yun-feng, YUAN Hua-zhi, FENG Zhong-xiang, CI Yu-sheng. Choice behaviour model and influencing factor analysis of travel destination for rural resident[J]. Journal of Traffic and Transportation Engineering, 2013, 13(5): 83-90.

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YANG Qi, YANG Yun-feng, YUAN Hua-zhi, FENG Zhong-xiang, CI Yu-sheng. Choice behaviour model and influencing factor analysis of travel destination for rural resident[J]. Journal of Traffic and Transportation Engineering, 2013, 13(5): 83-90.

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Choice behaviour model and influencing factor analysis of travel destination for rural resident

1.
School of Economics and Management, Chang'an University, Xi'an 710064, Shaanxi, China
2.
Shaanxi College of Communications Technology, Xi'an 710018, Shaanxi, China
3.
School of Transportation Engineering, Hefei University of Technology, Hefei 230009, Anhui, China
4.
School of Communications Science and Engineering, Harbin Institute of Technology, Harbin 150090, Heilongjiang, China

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Author Bio:
YANG Qi(1963-), male, professor, PhD, +86-29-82334384, yangqi@chd.edu.cn
Received Date: 2013-04-18
Publish Date: 2013-10-25

Abstract

Abstract

In order to analyze the influencing factors and influencing process of travel destination choice for rural residents, travel characteristic data of 3 329 rural residents were obtained through self-designed questionnaire.According to the distribution of conventional travel destinations of rural residents, the destinations were divided into neighboring villages, towns, counties and cities.Using disaggregate theory, personal, family and travel attributes such as rural residents genders, ages, education levels, annual household incomes, travel purposes and travel distances were considered as influencing factors, and four destinations were selected as four alternative parts, the travel destination choice behavior measurement model was established.The sensibility of each factor was analyzed combined with elastic theory.Analyhsis result shows that the corresponding elasticity values of travel distance and travel destination of rural resident are greater than 1, indicating that the above-mentioned factors on the travel destination choice are of flexibility and significant effect.The age, transfer and time are of flexibility for some destination choice, the corresponding elasticity values of genders, education levels, annual household incomes and total travel time are less than 1, indicating that the above-mentioned factors on the travel destination choice are of no inflexibility.
- traffic planning,
- rural resident,
- travel destination,
- travel characteristic,
- MNL model,
- sensitivity analysis

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References

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