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YANG Zhong-zhen, LU Jing, BAO Hong-li. Influence of airport coach service reliability on airport market share during market cultivation period[J]. Journal of Traffic and Transportation Engineering, 2014, 14(1): 84-89.
Citation: YANG Zhong-zhen, LU Jing, BAO Hong-li. Influence of airport coach service reliability on airport market share during market cultivation period[J]. Journal of Traffic and Transportation Engineering, 2014, 14(1): 84-89.
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Influence of airport coach service reliability on airport market share during market cultivation period

  • School of Transportation Management, Dalian Maritime University, Dalian 116026, Liaoning, China

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  • Author Bio:

    YANG Zhong-zhen(1964-), male, professor, PhD, +86-411-84726756, yangzhongzhen@263.net

  • Received Date: 2013-10-24
  • Publish Date: 2014-02-25
    Abstract
  • Based on the cumulative prospect theory, the choice behavior habit of passenger on airport was analyzed. According to the habit damping rule, the change process of choice behavior for passenger on airport was gotten. According to the change process of choice behaviors for all passengers during market cultivation period, the increase curve of market share was gotten after the airport coach service was carried out. The air trip data of Wuxi City in 2006-2009 were taken as an example, the influence of airport coach service reliability on airport market share during market cultivation period was analyzed. Analysis result indicates that after airport coach from Nanjing Lukou International Airport runs, the passengers who choose Shanghai Pudong International Airport will change to choose Nanjing Lukou International Airport after experiencing more than 8 trips when the choice habit strength equals to 0.52. The market share of Nanjing Lukou International Airport reaches the stationary value after the cultivation period of 26 months. When the fluctuation range of running time for airport coach decreases from ± 15 minto ± 5 min, the market cultivation period for Nanjing Lukou International Airport will reduce by 12 percent, when the the fluctuation range increases from ±15 min to ±25 min, the market share is around 20 percent. The effects of new service from Nanjing Lukou International Airport will not show immediately but gradually appear with time. The market share will increase as the reliability of airport coach increases.

     

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