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Zhu Quan, An Shi, Xie Bing-lei. Pricing strategy of traffic information under double-objective route guidance system[J]. Journal of Traffic and Transportation Engineering, 2007, 7(1): 116-121.
Citation: Zhu Quan, An Shi, Xie Bing-lei. Pricing strategy of traffic information under double-objective route guidance system[J]. Journal of Traffic and Transportation Engineering, 2007, 7(1): 116-121.
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Pricing strategy of traffic information under double-objective route guidance system

  • 1.

    Kunming Urban Transport Institute, Kunming 650011, Yunnan, China

  • 2.

    Shenzhen Graduate School, Harbin Institute of Technology, Shenzhen 518055, Guangdong, China

  • 3.

    School of Science and Engineering on Communications, Harbin Institute of Technology, Harbin 150001, Heilongjiang, China

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  • Author Bio:

    Zhu Quan (1982-), male, engineer, +86-871-3115956, zhuquan6260@hotmail.com

  • Received Date: 2006-10-05
  • Publish Date: 2007-02-25
    Abstract
  • In order to improve the precision of traffic information pricing, the travel time and travel cost of traveler were considered, a mixed-equilibrium pricing model of double-objective route guidance was established, the model was estimated and validated with numerical example, the comparative evaluation of the pricing strategies of single-objective and double-objective route guidances was carried out, the pricing result of double-objective route guidance was given. Computation result shows that single-objective route guidance changes the feasible region of traffic information pricing compared with double-objective route guidance, the respective interests of information users, information providers and traffic managers are taken as decision-making hosts separately, the traffic information pricings of the model are respectively 1.3, 2.6 and 1.8 RMB, which indicates that the mixed-equilibrium model is effective.

     

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